As of 2010, there are over 30 "Ripley's Believe It or Not!" Museums, or more correctly Odditoriums (from Oddity - someone or something strange or unusual) around the world. "Ripley's Believe It or Not!" is a franchise, founded by Robert LeRoy Riply (1890-1949), an American cartoonist, entrepreneur and amateur anthropologist. The first "Ripley's Odditorium" collection was displayed during the run of the World's Fair in 1933 in Chicago, and in 1950, a year after Ripley's death, the first permanent Odditorium opened in St. Augustine, Florida.
Located on Clifton Hill since 1963 the Canadian Niagaras Odditorium still holds on to the reputation as Niagara's best museum. The building is shaped like the Empire State Building fallen over, with King Kong standing on top of it.