As of 2010, there are over 30 "Ripley's Believe It or Not!" Museums, or more correctly Odditoriums (from Oddity - someone or something strange or unusual) around the world. "Ripley's Believe It or Not!" is a franchise, founded by Robert LeRoy Riply (1890-1949), an American cartoonist, entrepreneur and amateur anthropologist. The first Ripley's Odditorium" collection was displayed during the run of the World's Fair in 1933 in Chicago, and in 1950, a year after Ripley's death, the first permanent Odditorium opened in St. Augustine, Florida.
The Atlantic City's permanent Odditorium was opened in 1996 and located on the famous Boardwalk. The building's facade is like a giant suspended Earth globe has broken free and smashed its way through the building below. The Museum exhibits a strange collection of human idiosyncrasies, odd artifacts, and natural phenomena reminiscent of the old carnival freak shows.